Amy Poole
Brighton-based freelance copywriter and editor since 2017, specialising in technology and lifestyle articles (listicles, buying guides, how tos, and informative). Experienced working with leading clients with millions of monthly views—such as Gadget Flow—and digital marketing agencies. Proficient in overseeing a team of writers, creating content briefs, editing articles and providing feedback, and fact-checking.
April 2017–Present: Freelance Copywriter and Editor
Content contributor and proofreader for marketing agencies and prestigious websites, including independent websites and marketing agencies. Responsible for managing all online content, from creating content briefs for writers to researching, generating topic ideas, writing articles and overseeing the final versions before publishing live.
Key duties include:
- Working closely with B2B and B2C clients to write materials: blogs, email campaigns, social media posts, and press releases.
- Researching and writing materials to meet strict brief requirements and deadlines.
- Ensuring all content is optimised for SEO to improve search engine ranking (SERPS).
- Sourcing suitable imagery and media to support articles and content.
- Overseeing a team of writers, creating content briefs, editing articles, quality controlling and providing feedback on style, grammar and factual content.
- Regularly reviewing content to update links, images, products and topics to keep them up to date and participating in content calendars.
November 2017–June 2018: Social Media and Operations Manager, Arm Candy
Handling the day-to-day operations of a handbag business, managing the social media and monitoring its progress, replying to e-mails and meeting clients.
Key duties include:
- Scheduling and creating content for social media and ensuring all messages are responded to almost immediately. Ensuring any negative comments are dealt with and responded in a professional manner which doesn’t harm the business’s reputation.
- Overseeing the operations of the business by using Adobe After Effects to produce professional videos used on the website. Managing projects to ensure all tasks are on schedule, customer records are up to date, handling refunds if applicable and speaking over the phone to winners.
- Gathering photographs, videos and testimonials of winners to be used on the website and social media and are of a high quality and meet the company’s standards.
September 2015–October 2016: Social Media and Content Coordinator, BFN Productions
BFN Productions is an umbrella of bartending, cocktail, acting and modeling, and public speaking services. My main duties were to manage the social media (Twitter, Facebook, LinkedIn, Instagram and Pinterest) for these accounts and write daily blogs.
Key duties included:
- Proofreading and editing blogs so they are optimized for SEO.
- Managing a community of bloggers; providing them with writing ideas and editing content.
- Growing and scheduling content for social media accounts across the above.
- Finding new clients and customers through social media to increase the business’ profits.
Sept 2014–Sept 2015: Senior Marketing Executive, Academy For Growth
Creating and managing written content for monthly newsletters and weekly articles, managing clients' social media accounts across Twitter, Facebook, LinkedIn, and Google+, and producing weekly analytical reports.
Key duties included:
- Creator of the company's social media program, SWARM Social Media.
- Reporting to the board on the results of the monthly activity and regularly brainstorming new ideas.
- Writing and editing the monthly newsletters ready for printing
- Managing the company's LinkedIn Groups.
